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Ecotourism promotes a virtuous circle whereby tourism appeals to ecologically and socially conscious individuals, and revenues provide a local incentive to protect what tourists are coming to see. Our stewardship policies extends the principle beyond nature and ecology to incorporate all characteristics that contribute to sense of place, such as historic sites, living and traditional culture, landscapes, cuisine, arts and artisanry, as well as local flora and fauna. Ecotourism incorporates sustainability principles. such as the promotion of recycling, energy efficiency, water conservation, and creation of economic opportunities for the local communities.  Our strategy focuses on volunteering, personal growth, and learning the old ways, which for many might be the new ways, to live on the planet, rather than standardized international branding, and generic architecture, food, and so on.