In an effort to achieve a sustainable balance between what humans need to live and the natural environment, O is establishing the creation and selling of natural resource commodities and pollution reduction. This is known as environmental banks.
It is a long-term project that creates some type of marketable improvement in environmental quality. Traditionally, when polluters destroyed natural areas or polluted our air or water, environmental regulations required compensation for the damage. The responsible government agencies found it difficult to force developers or polluters to pay for their impacts. Environmental bankers have been introduced as third parties to offset the adverse impacts to natural resources and sell the assets that they create to customers at a lower cost than they would have to pay to complete the offsets themselves.
Environmental banking is a form of environmental protection that is also a business opportunity for the private sector. The extraordinary power of the profit motive, which fosters success in our economy, is being applied to protect our natural resources. This moneymaking incentive of environmental banking is extremely powerful. By creating environmental banks, O will have the opportunity to generate revenue for its community project by doing something good for the environment. Everybody wins.